Surviving without having an online presence is a cumbersome task for companies in this digital era. And robust digital marketing forms the basis of having an impactful digital presence. Therefore, it wouldn’t be wrong to state that it has become the need of the hour for every company to have a strong strategy focusing on this all-important aspect of its survival – digital marketing.
In this article, we have discussed major components that play an integral part in creating a successful digital marketing strategy. Take a look at them:
It is often regarded as the base of successful digital marketing. It is basically a broad term encompassing different strategies with one aim – improving a website’s ranking among search engine results.
Now the question arises, why is it important to boost your search engine rankings? The answer is simple. Most people take the help of the internet when they need to buy any product or service. And they are more likely to choose from the results they are available on the 1st page. Studies reveal that almost 75% of users do not even check the 2nd page of search results. Therefore, if your website has not made it to the first page, the chances of organic lead generation reduce significantly, no matter how appealing your website is vis-a-vis design..
This clearly illustrates why ranking on the 1st page is important, and this is exactly where SEO comes into the picture. An SEO agency in Dubai, using different techniques, can push the rankings of your website and help it land a prominent spot on the 1st page.
PPC refers to pay-per-click. It has proven to be an exceptional strategy for boosting the digital presence since it offers instant results, as compared to SEO.
What happens in PPC advertising is that you bid for ad space, and as soon as your ad goes live, traffic starts to increase. And the best part? You will be only charged when users click on your ad. It is a simple model. However, its effectiveness can be increased by targeting the right keywords that the audience is searching for.
No matter how effective your SEO and PPC strategies are, they wouldn’t prove to be worthwhile if your website has faulty functions or an unappealing design. A website too complicated to be navigated can also push away users. Therefore, before hiring SEO or PPC experts or outsourcing these services, it’s important that you pay attention to your website’s design. It forms an integral part of your digital marketing presence.
Simply think of it as a virtual identity of your brand, as it reflects your brand’s image. So, the design of your website should be appealing and easy to use. You will see a noticeable improvement in the performances of digital marketing campaigns after improving your web design.
Content marketing has proven to be a remarkable strategy for boosting online sales. Through content, you can convince your target audience to buy your products and/or services. If the content published on your website is full of errors, poorly structured, factually incorrect or irrelevant, it will drive the visitors away. On the other hand, carefully crafted, authentic, and grammatically sound content will make them stay on your website. This brightens the chances of lead generation.
So, the idea here is to have quality content for your website. The blog section, too, must be filled with engaging posts. Make sure the content is well-researched and answer questions commonly asked by users. Write an effective call to actions at the end. This will further boost its efficiency.
The use of social media platforms has seen immense growth in recent years. As per an estimate, more than 2.3 billion have their accounts on different social media channels, with Facebook, Instagram, Twitter being the most popular ones.
Earlier these platforms were only used by people to stay in touch with each other. However, with time, their use has changed substantially. Corporate identities now use them for improving their reach and staying connected with their target audience. These platforms are also used to offer customer services.
Other than that, social media can be used by experts to identify key trends and use them for devising effective strategies. These channels now allow advertising too. Therefore, more people can be reached with the help of social media.
Take into account these five major components into consideration and you will be able to create a strong, result-oriented digital marketing strategy. If you intend to hire digital marketing services for this purpose, make sure to choose a professional and reputable company with a proven track record.